eBay CEO Tells Used Car Dealers How To Sell Automobiles
02/19/2017 Last Updated
This long time Motors used car dealer sent a letter to eBay CEO Devin Wenig complaining about low sales on the site. He was told how to sell used cars properly on the website.
Back in the beginning it was Trust and Community Values that made selling automobiles work so great on eBay Motors. But it’s our opinion that years of raw deals and fraud has reduced this niche venue to that of a common classified website.
The seller in question is one of eBay’s original top used car dealers from the good old days. He personally services his vehicles to ensure 100% customer satisfaction. And has a satisfaction guarantee like no other dealer.
Thank you for contacting Devin Wenig. On behalf of eBay’s Executive Office I will be addressing your selling concerns.
I appreciate you reaching out to us in regards to your recent troubles in having products sell on the site. I understand that this can be a very frustrating situation, especially if you don’t understand what’s going on. I’ve had a chance to review the situation and would be happy to further assist.
I’d like to start by saying thank you for being such a great member for such a long time. It takes a lot of commitment to continue selling online, and we truly appreciate the patronage. With that said, lets jump right into the issue at hand. Obliviously you’ve been in the business a long time now, which is great it means you have a lot of experience. However, it also means that you’ll note the market is not only constantly growing, but it’s also constantly changing. This means that to stay competitive you have to stay ahead or at least with your competition. That can make it a little rough when it comes to a market that literally has more and more vehicles available every year.
So let’s talk about some of the things that might make some big changes.
The very first thing that I noticed about your listings is that in your “Descriptive listing title” you’re not actually describing your item at all. Rather, you’re advertising your business. That’s a huge issue when your selling online as every time someone does an internet search, the computer is going to use the key words they type in order to find them a suitable item. This means that when they search for say a red 89 Corvette, they’re pulling up your competitors listings instead of yours. You really want to use this section of the listing for keywords that will describe your item, and match your buyers search terms.
The next thing I noticed were your pictures. In every picture (on the items in your unsold), your cars are in front of a house. When people are looking to buy a new vehicle, they want to feel like they’re buying something brand new (even if it’s used), because that makes your buyer feel special. Your cars look great, but your buyers aren’t going to get that new car feeling if they feel like they’re buying from another customer. If you do a quick search, you’ll notice that most vehicles being sold on the site are either in a car garage, or on the lot. This makes your buyers feel like they’re buying something new and from the dealership.
Outside of that, online selling really is becoming the normal thing to do. This means a more saturated market, but in turn more buyers. You’ll really just want to do research and see how other sellers are making their listings pop. You’ll want to find a niche, or something that really just brings you to the top in your customers mind.
I hope this helps give you some insight and direction moving forward. Again, we really appreciate your continued business and thank you again for contacting eBay’s Executive Office.
eBay’s Office of the President
Nobody at eBay cared back then, but a lot of us were sincere in cleaning the dump up. Doc even suggested an arbitration panel to settle vehicle buyer / seller disputes.
Just with used cars alone eBay Motors would be the biggest car selling venue in the world. Could have been a membership club something like Sam’s Club or Costco. Sellers would have been ID and Business Verified. Buyers could internationally trade safely and securely and paid a yearly membership fee.
Instead of establishing future goals corporate execs decided to milk the golden goose until it flatlined. eBay Motors was reduced to that of a common classified website without it’s former community trust and credibility.
Doc comments on the motors forum post in this screen captured video.